6 Essential Enablement Assets

If you’ve been following this newsletter, we’ve covered the foundational pillars of enablement: how to structure an enablement team, Sales vs. GTM Enablement, and how to conduct a GTM audit. Now, let’s move from strategy to execution.

Whether you're a mature enablement function looking to recalibrate and get back to the basics or a startup without a dedicated enablement resource, these six assets will give you the foundation to drive consistency, efficiency, and impact—without needing a huge budget or a complex tech stack.

1. The Enablement Handbook – your single source of truth

Every team needs a go-to guide for how things are done. Without it, enablement is a game of broken telephone.

💡 What it covers: Sales processes, messaging, playbooks, objection handling, tool usage...

🛠 How to build it:

• Start with a simple Google Doc, Notion page, or Confluence space.

• Organize it by role, workflow, or sales stage for easy navigation.

• Keep it modular and regularly updated—nothing’s worse than an outdated handbook.

2. Templates for every stage of the customer journey

Consistency is key for scalability. Standardized templates make sure reps don’t waste time reinventing the wheel (or worse - sending Frankenstein proposals).

📂 Must-have templates:

• Sales proposals – Ensures clarity and professionalism in deal closing.

• Onboarding checklists – Keeps new customers engaged and on track.

• QBR decks – Helps maintain strong customer relationships.

• Renewal playbooks – Ensures smooth transitions into contract renewals.

🛠 Execution tip: Store these templates in a shared drive or content management system, and make them easy to access within the workflow.

3. A centralized content repository (because nobody likes a wild goose chase)

Reps don’t use content they can’t find. If your sales collateral is scattered across ten different places, it might as well not exist.

📌 What it includes: Case studies, sales decks, competitive battle cards, training materials.

🛠 How to build it:

• Use Seismic, Google Drive, or Notion to house everything in one place.

• Tag content by persona, sales stage, or industry to make searching easy.

• Track usage metrics to see what’s actually helpful (vs. what’s just collecting dust).

4. A KPI dashboard to track what matters

If you’re not measuring, you’re guessing. Enablement needs data-driven insights to prove impact and adjust strategies.

📊 Key metrics to track:

• Ramp time – How quickly new hires become productive.

• Asset adoption – Which materials are actually being used?

• Win rates – Are enablement efforts influencing closed deals?

• Deal cycle length – Are reps moving deals forward more efficiently?

🛠 How to build it: Start with a simple Google Sheet or integrate data into Salesforce, Looker, or Tableau for automated tracking.

5. An adoption plan (because one-and-done training doesn't work)

Enablement isn’t just about creating assets—it’s about getting teams to use them.

📌 Reinforcement must-haves:

• Manager coaching – Enablement only sticks if managers reinforce it.

• Deal reviews – Embed enablement best practices into pipeline meetings.

• Leadership buy-in – If leaders don’t use it, reps won’t either.

🛠 Execution tip: Tie reinforcement into existing team rituals, rather than adding another meeting nobody has time for.

6. A training cadence & learning framework

Training is only effective when it’s structured and repeatable.

🎯 Key elements of a strong training cadence:

• Weekly enablement syncs – Short, tactical updates.

• Monthly deep dives – Focus on skills like negotiation or discovery.

• Quarterly refreshers – Realign on strategy and messaging.

🛠 How to execute:

• Mix live training, microlearning, and on-demand content.

• Provide structured templates for training sessions, including pre-work and follow-up exercises.

Where to start & next steps

1️⃣ Identify the gaps – What’s missing today? Prioritize the biggest pain points first. 

2️⃣ Start simple – Pick one or two assets and build from there.

3️⃣ Ensure adoption – Make these assets easy to access and reinforce their usage consistently.

Enablement isn’t about perfection—it’s about progress. Whether you’re rolling this out in a high-growth startup or a mature organization, having these six assets will set you up for success.

Let's learn to crawl and walk before we run - start with the basics, build a strong foundation, and scale from there.